be modestly powerful
Tulu Anta is a line of high quality Peruvian liquors called ‘pisco’. The design of the packaging was inspired by the traditional language, art, history and culture of the Incas. The concept, “be modestly powerful” was inspired by the potency of the clear liquor and by the origin of the word pisco, which means bird in Quechua, the language of the Incas. Small unassuming birds were chosen to thematically represent each variety of pisco. The inside of the outer container reflected the birds’ natural habitat and included hand painted words describing the location.
The illustrations were hybrids of the Nazca lines as well as the Tumi, the sacrificial knife of the Incas. The Tumi features a man carved on it that sprouted wings and became a god. Bold colours were chosen to reflect the landscapes and textiles of Peru. The terra-cotta style bottles were a take on botijas, the clay containers used during the production of pisco. The name Tulu Anta, which means copper bones in Quechua, was chosen to represent the strength of birds as well as the copper containers used during distillation of Peruvian pisco.
COMPONENTS
+ bottle labels
+ carrying case
+ identity
AWARDS & FEATURES
+ 2014, Quadaward winner, Packaging top 50, published in annual design award book and presented in online-design exhibition
+2014, Award of the Day, Favourite Design, featured on favourite-design.com and printed in 2014 "Favourite Designers of the Year" annual book
+2013, Packaging Spotlight, Trend Monitor, featured on food and beverage packaging website.
*concept project