IBI Group’s HR and brand teams collaborated on a new hire kit that transformed and improved employees’ onboarding experience. The kit’s objectives were to welcome new hires, showcase the brand from their first touchpoint and reflect IBI’s values. Approached with a fun, engaging and sustainable perspective, the kit included a welcome card and pencil sleeve that grows wildflowers, a plantable pencil that becomes basil, packaging that transforms into a laptop stand, a tote bag and a social media toolkit. Using IBI’s illustration library and keeping the theme of sustainability in mind, the team explored printing techniques that limited ink usage and layouts with no bleed to let the natural materials shine. The final direction was inspired by guerilla gardening, where splashes of life and colour emerge from organic forms. This concept was eye-catching while strategically using pops of colour. A blue-green palette inspired by IBI’s brand colours created a lush backdrop to highlight the characters. The result was a bright and joyful package to welcome staff. The goal for this project was to send out kits to new employees joining IBI across Canada, around 600 staff the first year alone. After launch, global offices released kits in additional locations.
AWARD WINNER
+ RGD In-House Design Awards - Award of Merit
COMPONENTS
+ plantable postcard
+ plantable pencil and sleeve
+ plantable journal cover
+ convertible box > laptop stand
+ tote bag
+ social media toolkit
FEATURED
+ Think Forward Rightsleeve Guide to Sustainable Goods
+ IBI Group Social Media
urban illustration library by Linden Laserna
photography and videography by Ryan Megaffin