In June of 2022, IBI Group officially launched Woven, a broadband product platform that connects communities through the use of technology. Woven provides communities access to social support and education, increases digital inclusion and quality of life, and weaves community needs into the digital economy. The platform implements achievable broadband operations solutions that establish digital equity and opportunities for economic growth.
Working with a team of designers and consulting with subject-matter experts led to the final led to a cohesive and meaningful brand package that reflected the environments and clients that would interact with it. The Woven logo mark incorporates a spark created by repeating Ws, symbolizing the output of fiber optic: a spark of data, knowledge, light and information. Inspired by our target audience of municipalities and rural and Indigenous communities, we conducted research to identify colours that symbolized the community values of our users. It was determined that a secondary palette inspired by nature satisfied the Woven product messaging, reflected its audience and complemented IBI Group’s brand colours.
COMPONENTS
+ branding system
+ art direction
+ brand guide
+ custom icon set
+ infographics
+ templates
+ illustrations
+ graphic assets and storyboarding support for videos
+ website assets
logo created in collaboration with Regan Kaasten and Rob Cioffi
video by Ryan Megaffin